Objective

  • Engage Idea’s TG of youth across CAT B and C towns, inviting them to participate in the IDEA ROCKS INDIA contest
  • Drive sales of the brand’s Pre paid SKU’s
  • Ensure over 35000 persons engaged at each location, over a 5 day activity, with over 1,00,000 passes given out against registration / sale of prepaid connections
  • Roadshows held across Silchar, Durgapur, Coimbatore, Patna and Kochi
 ideoa
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