Objective

  • Engage Star Plus’ TG of youth at colleges across Mumbai, Delhi, Lucknow, Baroda, Indore, Ahmedabad and Agra
  • A Mahabharat VIRTUAL WARDROBE was fabricated at colleges in each city
  • Students were invite to register,’ like’ the Mahabharat page on facebook, and using the VIRTUAL WARDROBE software, try on the apparel of their favorite Mahabharat character!
  • Images of students in their favorite costume were captured, uploaded on the Mahabharat facebook page and shared with the fried network of the participant
  • Take – away: Over 3000 students ‘tried’ on the virtual costumes, with more than 30000 students engaged through the activity
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Tasks

  • Getting the Virtual Wardrobe software made from T – Immersions, France
  • All college permissions, pre – event promotions
  • Fabrication and set up at each location
  • Acquiring and running of all equipment required for the Virtual Wardrobe experience
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