- Engage Star Plus’ TG of youth at colleges across Mumbai, Delhi, Lucknow, Baroda, Indore, Ahmedabad and Agra
- A Mahabharat VIRTUAL WARDROBE was fabricated at colleges in each city
- Students were invite to register,’ like’ the Mahabharat page on facebook, and using the VIRTUAL WARDROBE software, try on the apparel of their favorite Mahabharat character!
- Images of students in their favorite costume were captured, uploaded on the Mahabharat facebook page and shared with the fried network of the participant
- Take – away: Over 3000 students ‘tried’ on the virtual costumes, with more than 30000 students engaged through the activity
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